What is the story behind Mashable and why did they buy it?
Mashable is a social media news and technology blog that has an impact around the world. 1 article is published every 20 minutes and 1 article is shared every two seconds. Since 2005 he proposed the difficult task of becoming an opinion leader in his field. In this way, with a hard effort, the blog ranks 410th in the media and news rankings.
When was it founded?
Mashable was founded by Peter Cashmore in 2005, 6 years later it had 12 million visits monthly. Likewise, to date, it has 30.8 million monthly visits according to the data website SimilarWeb.com
Who is Pete Cashmore?
32-year-old founder Peter Cashmore was born in the City of Aberdeen, Scotland, and grew up in Banchory. In his own words: “I like technology and I do not like the idea of not being part of it, for this reason, Mashable believes.”
Pete founded Mashable when he was only 19 years old: “I like technology and I do not like the idea of not being part of it, for this reason, I created Mashable.”
Why did Pete Cashmore sell Mashable?
According to a report by The Wall Street Journal indicates that during the year 2017 the company was looking for investment, until then the reason for the search for investment was not known, at the end of 2017 Pete Cashmore sold Mashable for the sum of $ 50 million which is a sum much lower than the $ 250 million of its current valuation, from an investment round of $ 15 million that it raised in March of 2017.
Why sell it when you just got an investment round?
The year 2017 was the most difficult for Mashable because despite trying to enter the video market, this resulted in a fall in revenue which decreased its profitability.
How much money did the company lose?
The previous image takes into account the 13 years of evolution in the search for this keyword. In this way, it gives us to understand that the interest in Mashable globally has decreased
According to the attached graph, we can see how global interest has evolved in the search of the website. In addition, you can interpret a constant decline in your web traffic and searches in it. With regard to profitability, it can be deduced that income also declined, this being its main problem.
What is the future of Mashable?
Ziff Davis plans to implement an affiliate marketing strategy in order to increase sales on the website just like he did with Geek.com and Extremetech.com which gave a net profit of $ 34.7 million in 2017.
His second strategy will be to lay off at least 50 employees from his office in New York. Its goal will be to position itself in the United States as a means of technological news and achieve the highest possible profitability for the coming years.
Top countries – SimilarWeb.com
We can say that Mashable is not at its best and being acquired by Ziff Davis is one of the best options. Although there will always be doubt about: what would have happened if Pete had continued with the ‘A’ plan?